Privacy Policy

Information we collect

We may collect personal information from you, such as your name, email address or date of birth, when you visit this web site (the “Web Site”) or one of our affiliated Bronco Wine Co. web sites, including Bronco 1973; or when you download any of the images, graphics or text material (“Material”) on the Web Site or email us with a question or concern.

How we share your information

Bronco 1973 will not share, rent or sell your personal information to any non-affiliated organization or company without your consent. However, we may disclose your personal information under limited circumstances if we conclude that we are required by law or have a good faith belief that access, preservation or disclosure of such information is reasonably necessary to protect the rights, property or safety of Bronco 1973, its customers or the public.

Data security and website analytics

All of the customer data we collect is stored on a secured server to protect against unauthorized access. Bronco 1973 will track visits to the pages and links on our websites so we can make decisions about the design and usage of the website. While we may choose to share aggregate information, such as statistics, on consumer behavior to third parties, none of this aggregate information contains personally identifying information.

Cookies

Our website may use cookies to identify enable us to recognize users who have previously registered their date of birth on the Web Site when they return to the site. “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Most web browsers automatically accept cookies, but most allow you to prevent that by making a change to your browser options. Even without a cookie, you can still use most of the features on our Web Site.

Protecting minors

Protecting the privacy of the young is of paramount importance. We never collect or maintain information from those we actually know are under the age of 21, and no part of our website is directed at or designed to attract anyone under the age of 21.

Your consent and changes to this policy

By using our Web Site, you consent to the guidelines described in this Privacy Policy and the Terms of Use. The provisions of this Privacy Policy are subject to change. Bronco 1973 will post changes to the Privacy Policy on this page.

We encourage you to check this page regularly, as your continued use of this Web Site following any changes to this Privacy Policy will be deemed to constitute your acceptance of such change. This Privacy Policy is effective as of July 14, 2026.